Our Story
While choosing an objective can be simple, forging the path to reach it requires persistence, flexibility, foresight, strategic thinking, and the openness to accept that the journey can change the destination.
Founded at the start of 2020, Peko formed as a consultancy to help clients launch and evolve their businesses. We develop corporate personas that resonate with their audiences within the fields of technology, data, finance, and research science. Whether it's through crafting the right brand identity and voice, honing product positioning, or creating the right deck for fundraising, sales and partnerships, we're there to deliver as a true partners, through thick and thin, no matter where the journey takes you.
Min Pefanis
Founder
Min is founder of Peko Marketing, a full-service product marketing consulting company focused on serving clients working in the spheres of finance, data, research, and health. She also serves as the head of product management for DeltaTerra Capital.
Prior to Peko, Min led product marketing for the Data Insights unit at 1010data, spearheading product marketing strategy development and execution for business lines serving structured finance investors, hedge funds, and the consumer products industry. Before joining 1010data, she was svp of marketing and strategic partnerships at Shareablee, a social media analytics company. Before her in-house positions, Min was vice president of Southard Communications, an award-winning marketing communications firm in Manhattan and led the agency’s financial services and corporate communications practices, working with clients of varied industries and sizes including Remedy Health Media, the Toronto Stock Exchange, Toshiba, Audible, Mitsubishi, and many venture-backed startups.
Min resides in Westchester, NY with her husband, two out of four kids (the other two are in college), and an ever-fluctuating number of fosters dogs, some of whom refuse to leave.